Our mission is simple...



Pretty Vicious is the place to come for expert brand and marketing advice, strategies, and support from credible marketing professionals who are driven, fun to work with and on top of the ever-changing trends. We believe that hands-on experience and in-depth knowledge are crucial components of insight and strategy and is at the heart of our successful, not to mention Pretty Vicious Marketing capabilities that ensure our clients reach, engage and retain with their audiences, achieve success, and of course, generate new customers.


Since our inception, we've been busy building a loyal client base across Publishing, PropTech, InsurTech, Haircare, Fashion, Protective Sportswear, and Travel, Events and Lifestyle to name a few. We're a compact team and passionate about what we do. We start by understanding your story and the VISION you have for YOUR BRAND, and then not only do we work Viciously to deliver the results you want, we become Pretty dedicated to ensuring your ideas are developed into focused branding and strategies.


If you have a specific brand, marketing or communications challenge you'd like to discuss or you'd like to check your brand's current marketing health, get in touch today (or even live chat with us below) and receive useful, honest, straightforward advice from chartered independent marketing experts. 


Do I need to market my business?

For anyone who runs a business of any kind, you’ll know that the true question is not whether you need marketing, but how much do you need? An investment in marketing is equally, if not more important than, the investments you make in your brand itself. WHY? Because marketing exposes potential customers to your brand and whilst you’re not marketing, your competition is! We power and partner with entrepreneurs and businesses of all sizes, from local companies, start-ups to national and multinational brands in all sectors.

How long will it take to see results?

When it comes to marketing, there are no silver bullet, however most clients see noticeable improvements within the first 60 days from the start of projects, but as projects are tailored and timescales vary, we always like to crack on with the quick win items first so that the project starts to pay for themsleves almost immediately.

How does Pretty Vicious report on the activity we manage for you?

At Pretty Vicious we like to keep our clients informed. We send weekly/monthly performance reports, outlining completed and upcoming work. In addition, we will also show you how to use Analytics and set up appropriate dashboards so you can keep track of performance yourselves. WithIn our marketing health check we also provide a list of actions detailing all the areas we believe need working on, with appropriate due dates.

How much do we charge?

In order to make our services as bespoke as possible and ensure our clients get the best value for their budget, we offer any of our goal-focused services as a single piece of work for a set fee or as part of a retainer. Standalone strategies (brand strategies and marketing plans) can be used to inform any marketing activities you intend to manage. However, we recommend you partner with a professional and our services can be charged at an hourly rate for each, or as a monthly retainer which includes Development, Management, Implementation, Optimisation, and Reporting.

What Skills and Qualifications do Pretty Viicious Marketers hold?

Pretty Vicious was founded in 2017 and our founder, Elena is a CIM qualified Chartered Marketer, Prince 2 certified Project Manager and Certified Email Marketer specialising in Direct Marketing, Digital, and Mobile, with a Master's degree in Marketing and Innovation — who has been successfully marketing to global audiences for over two decades. Alongside these qualifications and a passion for bringing brands to life, Elena tapped into her extensive experience working at senior levels across Acquisition, Retention, Customer Relationship Management (CRM) and Project Management for global award-winning household FTSE brands — in order to offer brands such as yours, a wide range of multi-channel Branding and Marketing services.