15 PRETTY VICIOUS ELEMENTS OF A GOOD EMAIL NEWSLETTER
Updated: Jan 31
If you’re already sending a newsletter to your customers or you are thinking about creating one you’ll need to read this blog post and decide if it's time to revamp your newsletter.
If you want to garner #customerloyalty, you should keep your subscribers in the loop on the latest and greatest news from your brand and the best way to do this is via a newsletter.
A newsletter should have everything customers need to know in one place and should be sent at least once a month. If not, it can become an uninteresting mash-up of content customers ignore, archive, delete, or straight up unsubscribe from and this isn't great for your branding, your metrics, or your business.
“ A GOOD NEWSLETTER CAN HELP BUILD RELATIONSHIPS WITH CUSTOMERS, ATTRACT NEW PROSPECTS, AND CAN ULTIMATELY INCREASE SALES ”
Good #newsletters are great for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but the best newsletters are exceptional at solving their subscribers' needs.
Here at 15 Pretty Vicious elements, you could include in your newsletters.
1. UPDATES TO PRODUCTS AND SERVICES
Include any exciting new changes to your products or services. Let subscribers know exactly what the changes are and most importantly, how these will (or won’t) affect them.
2. HOW-TO VIDEOS
When you launch a new product or service be sure to put together a how-to video and then feature it in your newsletter.
3. BLOG POSTS
Lists make it easy for subscribers to digest information. Why not collate your #blogposts into a top 10 list to include in your newsletter.
4. UPDATES TO, OR NEW MOBILE APPS
The majority of us are always on our phones and use apps every day. Use your newsletter to remind subscribers about your app, and any updates to the app.
5. HINTS AND TIPS
You can use your newsletter to send out hints and tips that only your newsletter subscribers receive. These tips can be specific to your product or service.
6. PROMOTIONS AND DEALS OF THR DAY
What better way to reward your loyal subscribers than by sending them discounts and deals via your newsletter? Talk about exclusivity!
7. CASE STUDIES
Inspire your customers by sending them your latest case studies. Case studies show how past customers have been leveraging your product or service.
8. ASK FOR CUSTOMER FEEDBACK
Gauging customer happiness is a useful way to use your newsletters. Send out a survey or poll to learn from more from your customers.
Delight your customers with infographics that are personalized and break down large amounts of information that your subscribers can digest.
10. Q & A 's
The experts within your business can field customer questions. Let your customers write in with questions and then answer and share the top inquiries in your newsletter.
Or Rather than waiting for customers to email you with questions, anticipate their problems and send out a list of FAQs in your newsletter that solve them.
If you have recently had an influx of positive feedback from your customers, don’t make your customers go looking for them, share them in your newsletter.
13. CUSTOMER PHOTOS
If your customers have taken photos of your products or brand recently, share the best ones in you’re latest newsletter.
14. THANK YOU'S
It’s always good to say “Thank you” to your customers, donors, event attendees, etc and you can include this in your newsletter.
15. EDUCATIONAL RESOURCES
If you have any training opportunities available to customers, send them an update and let them know how to access your resources. Everyone loves free resources.
Now there is also the tricky task of choosing a service or platform to manage and send your email newsletters out. Check out Mailchimp's templates. Remember the right email partner will make it easy to create, manage, send and track your email performance.
IF YOU NEED HELP WITH YOUR NEWSLETTER MARKETING PRETTY VICIOUS CAN BUILD and MANAGE YOUR NEWSLETTERS, LISTS, EXECUTION, AND REPORTING
We'll carefully segment your database to send your subscribers content that they really want to read. If you'd like to discuss your current newsletter marketing, get in touch.
You can also sample and sign up to our newsletter to get cost-effective marketing tips and stay on top of industry trends affecting your brand.
Until next time...