15 PRETTY VICIOUS ELEMENTS OF A GOOD EMAIL NEWSLETTER

Updated: Jan 31, 2020

If you’re already sending a newsletter to your customers or you are thinking about creating one you’ll need to read this blog post and decide if it's time to revamp your newsletter.

If you want to garner #customerloyalty, you should keep your subscribers in the loop on the latest and greatest news from your brand and the best way to do this is via a newsletter.


A newsletter should have everything customers need to know in one place and should be sent at least once a month. If not, it can become an uninteresting mash-up of content customers ignore, archive, delete, or straight up unsubscribe from and this isn't great for your branding, your metrics, or your business.


“ A GOOD NEWSLETTER CAN HELP BUILD RELATIONSHIPS WITH CUSTOMERS, ATTRACT NEW PROSPECTS, AND CAN ULTIMATELY INCREASE SALES ”


Good #newsletters are great for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but the best newsletters are exceptional at solving their subscribers' needs.


Here at 15 Pretty Vicious elements, you could include in your newsletters.


1. UPDATES TO PRODUCTS AND SERVICES


Include any exciting new changes to your products or services. Let subscribers know exactly what the changes are and most importantly, how these will (or won’t) affect them.


2. HOW-TO VIDEOS


When you launch a new product or service be sure to put together a how-to video and then feature it in your newsletter.


3. BLOG POSTS


Lists make it easy for subscribers to digest information. Why not collate your #blogposts into a top 10 list to include in your newsletter.


4. UPDATES TO, OR NEW MOBILE APPS


The majority of us are always on our phones and use apps every day. Use your newsletter to remind subscribers about your app, and any updates to the app.


5. HINTS AND TIPS


You can use your newsletter to send out hints and tips that only your newsletter subscribers receive. These tips can be specific to your product or service.


6. PROMOTIONS AND DEALS OF THR DAY


What better way to reward your loyal subscribers than by sending them discounts and deals via your newsletter? Talk about exclusivity!


7. CASE STUDIES


Inspire your customers by sending them your latest case studies. Case studies show how past customers have been leveraging your product or service.


8. ASK FOR CUSTOMER FEEDBACK


Gauging customer happiness is a useful way to use your newsletters. Send out a survey or poll to learn from more from your customers.


9. INFOGRAPHICS


Delight your customers with infographics that are personalized and break down large amounts of information that your subscribers can digest.


10. Q & A 's


The experts within your business can field customer questions. Let your customers write in with questions and then answer and share the top inquiries in your newsletter.