Holiday-related sales grew 3.6% in 2016 around the Christmas holiday period, according to Consulting firm Deloitte, who say holiday sales will continue to grow and that online sales will rise an impressive 17 to 19% this year.
" WITH VALENTINES APPROACHING, IT MEANS ONE THING FOR BUSINESS: OPPORTUNITY "
With floods of new customers visiting stores both online and off, the challenge is not only how to convert them around the major holidays, but how to keep them as long-term #loyalcustomers of your brand.
Sailthru, a leading email marketing automation service states there are two predominant trends affecting your businesses ability to keep these customers and generate long-term value from them. 1. A wave of late-adopters who are finally purchasing from mobile devices; and 2. customers’ expectation that brands will embrace a fully-cross channel promotional strategy in store, online and via mobile. Sailthru suggest five strategies that can be use to gain from both of these trends:
Improving your customers mobile experience
Rescuing those who abandoned shopping carts
Re-calibrating #personalisation efforts for the holidays
Diversification of your discounts
Streamlining the checkout experience
Utilizing these strategies, will mean your business has the ability to maximize conversion on key shopping days, as well as keep those newly acquired customers around the rest of the occasions and holidays this year.
" THE OPPORTUNITY EXTENDS WELL THROUGH THE YEAR, MAKING IT POSSIBLE TO GENERATE SIGNIFICANT WINS FOR VALENTINES AND BEYOND
While floods of 'occasion led' shoppers are expected, that doesn’t mean your efforts to entice them should end once the tree comes down. The National Retail Federation (NRF) says that during the Christmas holidays 15% of customers didn't start shopping until December, and an additional 3% waited until the last two weeks in December. Plus, some 69% of women and 53% of men say they’d like to receive gift cards for the holidays. That means the bump in spending –and the opportunity to convert browsers into loyal customers — will continue well into the year.
If you haven't already put your #holidaymarketing campaign strategies together get in touch with Pretty Vicious and sign up to our newsletter to see how we can help your business leverage the upcoming occasions and holidays.
And until then Happy Valentines...