WHAT IS EXPERIENTIAL MARKETING AND WHY DO YOU NEED IT?
The idea behind experiential marketing is to stir positive emotions by immersing your potential customers in fun and memorable experiences with your brand, thus creating a closer bond between you and your customers.
Experiential marketing can be hard to measure but can also be way more effective than any other marketing channel.
CMO magazine define #experientialmarketing as
“A MUTUALLY BENEFICIAL INTERACTION BETWEEN CUSTOMER AND BRAND IN AN AUTHENTICALLY BRANDED ENGAGEMENT.”
With its origins in #eventmarketing, experiential campaigns do tend to be event-centric but highly focused on the type of EXPERIENCE that customers have with your brand. But I guess you're wondering what makes a good experience? Well, here are our 5 Pretty Vicious Experiential Marketing fundamentals - especially for brands with a limited budget.
KNOW YOUR CUSTOMER
Attention spans are short. If your brand doesn't know how to get a customer to want to engage, chances are you're missing the opportunity to create a customer.
FIND PEOPLE WHERE THEY ALREADY ARE
The best way to generate customers is to bring them to you. Know where your audience is already hanging out, and engage with them there. Make your brand noticeable where your audience already exists.
ENSuRE YOuR BRAND IS AuTHENTIC
Your potentials customers will only make a long term commitment to brands they know, trust and love. Your values should be the base ingredient to your experiential marketing.
TEACH PEOPLE SOMETHING
In addition to creating valuable and helpful content online, your experiential experiences need to accomplish the same thing.
ADD A DIGITAL ELEMENT TO THE EXPERIENCE
Make it easy for people to share the experiences they have with your brand. Give them an easy, creative way to attach your brand to the experience. These fundamentals should give you a good starting point when developing your brands experiential marketing activities - but if your yet to develop or review your experiential marketing, get in touch today and we'll discuss your current strategies, opportunities and ways of ensuring your offering beneficial experiences to your customers.
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Until next time...