Updated: Jan 23, 2020
If you’re not familiar with Facebook’s Live Video then you must also be wondering how you can use it for your business?
Well, Facebook Live lets you broadcast in real-time so you don’t need to create and then upload your videos. With #facebooklive your business can connect with your audience at the push of a button as the Live Video option is built right into your Facebook home page.Whilst live, you’ll see who and how many people are watching the video, as well as their comments. And once you end your live session the video is automatically saved to your timeline which can then be shared or even watched at a later date. People nowadays have short attention spans; using Facebook Live gives users an easy and less time consuming way to interact. with your business.
There are countless other ways to leverage Facebook Live, and here’s a few to help you on your way.
1. POSITION YOUR BRAND AS AUTHENTIC/ BECOME AN INFLUENCER.
There’s nothing more authentic and genuine than live video and your audience wants authenticity as well as transparency. With Facebook Live there are no edits, cuts, or captions— it’s a video that’s shot in that exact moment enabling your audience to interact with real people and not just your logo or brand, which is the ultimate #experiential experience. See our previous blog post to find out more on experiential marketing.
2. ENGAGE WITH GROUP MEMBER ON FACEBOOK.
If you’re running or are part of a Facebook group for your business, introducing Facebook Live to that audience is a no-brainer. For example, you could broadcast weekly updates, connect, answer questions about your brand and build relationships with potential customers.
3. GIVE A BEHIND THE SCENES LOOK AT YOUR BUSINESS.
Via Facebook Live you could give a behind the scenes look at your brand, share how you create a product or even how your business works. You could use Facebook Live to share your processes and educate users who are looking for more information on your products and services.
4. GO LIVE AT EVENTS.
If you’re hosting or attending a conference, event or even a party on behalf of your business, go live at the event. Don’t forget to engage with your audience whilst you’re filming and walk them through what’s taking place. In addition Facebook Live is also a great way to announce an upcoming event and provide specifics, but be sure to have an easy-to-remember URL or hashtag that you can share with viewers.
5. HOST INTERVIEWS, ADDRESS COMMENTS AND ANSWER FAQ's.
You can use Facebook Live to host interviews with clients, collaborators or important people in your market. The best brands are all about the people that are a part of it, so let these people speak and share their stories with your audience. Always discuss topics that your audience is interested in. You could also answer any comments whilst you’re live, or even get the content for your next session. You might identify a common question that a Facebook Live session can answer and you’ll have a video archive that you can share to reference the same content.
6. TEASE NEW PRODUCTS.
Another way to use Facebook Live is to give your users a sneak peek of your new products. Be sure to provide a link during your video to capitalize on the excitement from your customers, capture the details of those who are interested and even take pre-orders.To help you generate even more ideas. let's check out a few brands and using the platform to create viewer engagement, deliver desirable knowledge, and promote marketing campaigns. (Click on the logos to watch).
It's hard to resist the idea of having a donut or coffee once you see one, which is why Dunkin love to use visuals to sell its products. Especially on an occasion such as Valentines Day where they explored its “test kitchen” via Live Video for viewers, showing how it creates new products and creations, ending with a finale that involved the creation of a gigantic, donut-themed wedding cake. The video attracted more than 36,000 viewers who were simply watching a cake get made.
Back in September of 2016, Starbucks took to the road to embark on their first live event at Rufus King Park in Jamaica, Queens, NY for National Voter Registration Day. Its Live stream brought attention to Starbucks' involvement in the community and allowed viewers who didn't the event to learn about its importance and its cause. Starbucks representatives toured the grounds of the park and introduced a variety of people participating and volunteering. Soon after, their attention turned to a stage where Starbucks chairman and CEO, Howard Schultz and rapper, Common talked about the importance of voting. They also asked viewers to send in questions to promote engagement prior to the event.
One of the most common formats people have been using Facebook Live is AMAs (or Ask Me Anythings) with special guests that people might not otherwise be able to interact with. This format attracts a large amount of people and also helps prolong user watch times, since users stick around to see if their question is answered. In this video, Sephora invited Jen Atkin of Ouai Haircare and Christophe Robin Paris for a 30-minute session on beauty tips, trends, and products. For almost every questions asked, the two make sure to advertise their products as solutions to many of the viewers dilemmas. The result? Many viewers went to research the recommended products online and purchasing them.
Facebook Live video is all about connecting and interacting with your audience in real time. Watching a video allows your audience to become part of the conversation and as statistics show, live video is winning and here to stay. People are spending 3x longer watching live video than native video, which means pretty soon live video will become a must for generating Facebook engagement for any business.
If you'd like to discuss how Pretty Vicious Marketing can partner with you to develop your Live Streaming strategy, Contact us or live chat with us online and you can also sign up to our newsletter to get cost effective marketing tips and stay on top of industry trends affecting your brand.
Until next time...