Updated: Jan 23
We know it's hard to determine exactly which social media platform, when/where to spend your time and even money can be a challenge for any business. It feels like the social landscape changes month by month. No sooner have you mastered one, another shows up.
At Pretty Vicious, we've devised a series of questions to help determine if it's really time to create that new #socialmedia account. So if you're struggling to figure out whether or not you're ready to expand your social presence, contact us and we'll run through the list below.
“ CLIENTS OFTEN TELL uS THAT NO SOONER HAVE THEY MASTERED ONE PLATFORM, ANOTHER SHOWS UP ”
1. IS YOUR CURRENT SOCIAL MEDIA ACTIVITY WORKING FOR THE BUSINESS?
If your reading this and your brand doesn't have a presence on social media you should contact us immediately - Houston we have a problem! However if your currently running a few social media accounts you should review when the last time you posted something was, what you're posting and what you're gaining from these interactions with followers. No point creating more accounts if you haven't mastered the ones you have already.
2. ARE MY TARGET AUDIENCE ON THIS NETWORK?
Different social networks have different user bases. For example, only 26% of adult internet users in the UK aged 25-34 are on Facebook, while 65% under the age of 34 are on Twitter, 90% of UK Instagram users are under 35 and 70% of users on Snapchat are under the age of 34, according to Pew Research Center (2018). Each of those networks attract different users, and cater to different user behavior. Just because a network is hot right now, doesn't mean you should be using it. The key is to figure out where your target audience are engaging on social media and figure out a strategy for connecting with them there. (If you haven't defined your target audience, well that's your first step and Pretty Vicious can help).
3. WILL THIS ACCOuNT FILL A NEED DIFFERENT TO OTHER ACCOUNTS?
Creating a new account should be driven by a business need, not just to create one from scratch. When you start a new account, you are building that audience all over. You shouldn't be creating accounts for an audience that isn't there.
4. DO I HAVE TIME TO BUILD A NEW ACCOUNT?
It takes time to build and publish to a new account (multiple hours a week for several weeks). This can be laborious process that requires a big time commitment in order to be successful. You may find your need ours services to handle your social media presence.
5. DO YOU HAVE TIME TO MONITOR ALL THE SOCIAL ACTIVITY ACROSS YOuR ACCOUNTS?
When you open up a direct channel of communication, your audience will use it. Being able to monitor an account is imperative for a good brand experience. Again you might find you need our services to monitor your social media activity effectively.
6. DO YOU HAVE A PLAN FOR CREATING AND PLANNING CONTENT PROMOTIONS?
This may be the most difficult part of your social strategy, but it’s the most important. Suffice to say, when creating a channel you should have a plan for sustained content creation. If you don't have plan you should speak to us before creating another account.
7. HOW MANY POSTS A WEEK SHOULD YOU COMMIT TO?
Posting consistency is key. Once we've built a content plan, we keep up a consistent posting schedule. After all, your accounts aren’t doing much for you if you’re not posting. Dormant accounts also can give off the impression that your not bothered about your brand followers.
8. DO YOU HAVE A BUDGET TO BUILD YOUR FOLLOWING?
Money talks on social media. Whilst you don't need budget to build an account, a little spend can go a long way for boosting posts or putting yourself in front of new followers. Before you put any money behind advertising in social, you'll need to define goals as well as spend it on a network that is really worthwhile. Each network has a slightly different way of handling paid advertising.
9. WHAT IS THE GOAL OF A NEW ACCOUNT AND WHAT WOULD YOU DEFINE SUCCESS AS?
When creating a new account you need to know the value it will bring you. Whether success for you is measured in leads, enquirers, or share of voice, knowing your goals will help identify your wins more effectively.
10. IS SPENDING TIME ON THIS ACCOUNT MORE VALUABLE THEN TIME SPENT ON OTHER ACTIVITIES?
In the end it comes down to knowing whether this account feels worthwhile for your business. If these questions have you planning a run for the hills, perhaps you should reach out to us to discuss your social media strategy.
MORAL OF THE STORY IS - ONLY DO WHAT IS WORTH WHILE.
In the end it comes down to knowing whether this account feels worthwhile for your business. Remember Pretty Vicious Marketing is always here to help! Contact us today if you'd like to know more about paid vs organic social media.
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Until next time....