WHAT IS GOOD EMAIL MARKETING?
Nearly two decades ago, Bill Gates declared “CONTENT IS KING”! And so it has been. Ruling over the internet. It's therefore no surprise that more than half of businesses say email is their most effective channel in generating revenue.
“ EMAIL MARKETING IS A HIGHLY EFFECTIVE WAY TO COMMUNICATE WITH YOUR AUDIENCE AND TURN POTENTIAL INTO CUSTOMER ”
And businesses are continuing to invest more in this channel. The sad truth is that there is a lot of bad email marketing out there. So what does it take to do good email marketing?Here at Pretty Vicious a good email marketing is valuable, relevant, expected and integrated email promotions.
1. GOOD EMAIL STARTS WITH VALUABLE CONTENT
Good #emailmarketing starts with the content you're sharing with your customers. Remember that your prospects don't care about your company or your product - they care about their challenges and how you can help solve them.
2. GOOD EMAIL IS RELEVANT
Segmentation is critical to ensure you're sending the right message to the right person at the right time. Sending relevant emails wins you more mindshare as well as better results - MarketingSherpa found that segmented emails get 50% more clicks than their un-targeted counterparts.
3. GOOD EMAIL IS EXPECTED
Not only is good email something your customers would want to receive, it's also something they expect. Maintaining timely and consistent communications ensures that your emails are expected. You should be communicating right from the beginning of each relationship and tailoring each email to your customers behaviors.
GOOD EMAIL IS INTEGRATED - SUITABLE FOR MULTIPLE MARKETING CHANNELS
Email marketing is most powerful when it's integrated with the rest of your marketing efforts across search, social media, mobile, and analytics. Of course, that integration is easier said than done unless you have Pretty Vicious handling your marketing.
OPTIMISING YOUR EMAIL CAMPAIGNS
We can provide you with the capabilities to cut across each of those channels . That way your campaign will be optimized across the pages promoted by email, social media will expand the reach of your content beyond your email list, we'll make sure the content displays well across mobile devices, and gather data on how your email marketing - and all of your other marketing efforts - is performing. Email marketing is only as good as the quality of your list.
So if you aren't building your email list with new, interested potential customers, your email marketing will likely fail. So a key part of an effective email marketing strategy is building your lists, ensuring you have a goal for every email sent and testing constantly! Contact Pretty Vicious to find our more.
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Until next time...