WHY VIDEO IS THE FUTURE OF CONTENT MARKETING?
The digital landscape has changed significantly, nowadays consumers turn to their mobile phones to search the web and interact with content, instead of using desktop and laptop computers. What’s more, digital technology is cheaper than ever as people can interact with content when and wherever.
As such, the landscape of #contentmarketing has also changed. In today’s market only content that meets and even succeeds consumers’ needs is successful, which is why brands such as yours need to keep up with the changing landscape and invest in cutting-edge forms of content, such as video marketing.
Video marketing provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle we currently all live. Here’s some pretty vicious info about video marketing and why it’s being hailed as the future of content.
Video Marketing stats don’t lie and if you weren’t convinced #videomarketing is the future, here are a few statistics to help you understand exactly how popular it’s become in recent years, according to #HubSpot:
Video is projected to claim more than 80% of all web traffic by 2019.
Emails with video added can boost click-through rates by 200-300%.
Embedding videos on landing pages can increase conversion rates by 80%.
90% of customers confirm that product videos help them with purchasing decisions.
64% of customers are more likely to buy a product online after watching a video about it.
A third of all the time people spend online is dedicated to watching videos.
6 PRETTY VICIOUS REASONS TO START USING VIDEO MARKETING
1. VIDEO PROMOTES BRAND RECALL
One of its biggest strengths is that video is highly visual and auditory, meaning it’s easier for customers to remember. When customers remember your video content, they also remember your brand, which equals more sales and leads in the long run. Customers typically like to share videos they enjoy, which can also expand your online reach.
2. VIDEO'S CAN BOOST YOUR SITES SEO
Quality and relevant video marketing content can heavily improve your website’s SEO by driving people to your homepage and it can increase your conversion rates.
3. VIDEOS PERFORM WELL ON ALL DEVICES
Video content is fit for consumption on all devices, ranging from desktop, and tablet to mobile. This expands video’s reach and makes it more user-friendly and customer-focused.
4. VIDEOS CAN HELP STRENGTHEN YOUR BRAND MESSAGE
Using online video in your #digitalmarketingstrategy, will give you the perfect platform to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure you shine among your competitors.
5. VIDEO IS MORE LIKLEY TO GO VIRAL
It is estimated that a whopping 92% of people who consume mobile videos share them and is shared 1,200% more than both links and text combined. This only confirms that video content is the most powerful tool for any brand that wants to expand its reach online or capture wider audiences.
6. STORIES AND LIVE VIDEO ARE POPULAR ON SOCIAL MEDIA
Live Video lets you broadcast in real-time so you don’t need to create and then upload your videos, Live video lets you connect with your audience in real-time and yet is evergreen content. Check out our previous blog giving you 6 Pretty Vicious ways your business can use Facebook Live.
So there you have it. Video, thanks to its viral nature, accessibility and built-in value stands out as a best way to approach content marketing going forward. It’s also an incredible way to create content that is personal and has a real value to your audience.
Videos ability to create emotion driven sales is incomparable, because less face it a sale to a customer is always personal! Each customer want to feel good about their choice, and video can help them do that. If you’d like to discuss or review your current content marketing strategy, get in touch with one of our experts.
However if your Video Marketing strategy is in need of a review get in touch today and we'll discuss your current strategies, opportunities and ways of ensuring your getting the most from the videos and content your creating, You can also sign up to our newsletter to get cost effective marketing tips and stay on top of industry trends affecting your brand.
Until next time...